商务英语中级BEC-Vantage-Module4.ppt

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Discussion

Module44.1Advertising4.2Delegating4.3Readingtest:Part4

4.1Keywords1.advert2.targetcustomer3.wordofmouth4.mailshots5mercial6.spam7.banners8.newspaperadverts9.brochures10.sample11.techniques12.irritate13.anti-virus14.leaflet/flyer

advertadvertiseadvertisingadvertiseradvertisement

Typesofadvertising

DiscussionTask1: Exercise3,P36Task2: Whichdoyouthinkisthemost effectivetypeofadvertising? Trytotellreasons.

thinkdifferent

timeiswhatyoumakeofitgenerationnextimpossiblemadepossible

goodtothelastdropstartaheadPoetry?in?motion,?dancing?close?to?me.

?No?business?too?small,?no?problem?too?big.?tides?in,?dirts?out.Engineered?to?move?the?human?spirit.

LOGO

spokesman

The–estofadvertisingWorld’sbiggestsignpostforNokia

LuxorHotelBiggestWallAdvert

Biggestposter,London,2700sqm

Biggestcropadvert

ThemostscaryadvertThehappiestoneThemosttouchingoneThemostannoyingoneThemostinnovativeone

Theirfathersandmothersratherliketheweatherthere.

goodwineneedsnobushDebateyes or not

HowtodelegateGettingintherightmindset:Setyouregoaside.Stopwaitingforpeopletovolunteer.Don’tviewrequestsforhelpnegatively.Learntotrustothers.

Delegatingeffectively:Gettheballrolling.Don’ttakerefusalspersonally.Delegatetheobjective,nottheprocedure.Bepreparedtotrainyourhelper.Allocatetheresourcesnecessarytocompletethetask.Understandthatyourhelpercanonlydoonethingatonce.Bepatient.Bepreparedforlikelydifficulties.Recognizeyourhelperwhenitcounts.Say‘Thankyou’.

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