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Discussion
Module44.1Advertising4.2Delegating4.3Readingtest:Part4
4.1Keywords1.advert2.targetcustomer3.wordofmouth4.mailshots5mercial6.spam7.banners8.newspaperadverts9.brochures10.sample11.techniques12.irritate13.anti-virus14.leaflet/flyer
advertadvertiseadvertisingadvertiseradvertisement
Typesofadvertising
DiscussionTask1: Exercise3,P36Task2: Whichdoyouthinkisthemost effectivetypeofadvertising? Trytotellreasons.
thinkdifferent
timeiswhatyoumakeofitgenerationnextimpossiblemadepossible
goodtothelastdropstartaheadPoetry?in?motion,?dancing?close?to?me.
?No?business?too?small,?no?problem?too?big.?tides?in,?dirts?out.Engineered?to?move?the?human?spirit.
LOGO
spokesman
The–estofadvertisingWorld’sbiggestsignpostforNokia
LuxorHotelBiggestWallAdvert
Biggestposter,London,2700sqm
Biggestcropadvert
ThemostscaryadvertThehappiestoneThemosttouchingoneThemostannoyingoneThemostinnovativeone
Theirfathersandmothersratherliketheweatherthere.
goodwineneedsnobushDebateyes or not
HowtodelegateGettingintherightmindset:Setyouregoaside.Stopwaitingforpeopletovolunteer.Don’tviewrequestsforhelpnegatively.Learntotrustothers.
Delegatingeffectively:Gettheballrolling.Don’ttakerefusalspersonally.Delegatetheobjective,nottheprocedure.Bepreparedtotrainyourhelper.Allocatetheresourcesnecessarytocompletethetask.Understandthatyourhelpercanonlydoonethingatonce.Bepatient.Bepreparedforlikelydifficulties.Recognizeyourhelperwhenitcounts.Say‘Thankyou’.
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