后疫情时代下体育非物质文化遗产保护发展：挑战、机遇与对策.docxVIP

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后疫情时代下体育非物质文化遗产保护发展

挑战、机遇与对策

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郑奥成郑家鲲王学彬

摘要：体育非遗是人类重要的文化遗产，是我国文化软实力的重要组成，保护和传承是其时代主题。随着新冠疫情爆发，聚集性活动停摆、文旅产业受冲击、传承人陷“僵局”等一系列挑战，阻碍了体育非遗正常运行。但疫情同时也为体育非遗带来了一定发展机遇，数字平台焕发新生机、文旅产业的触底反弹、民族文化精神的振奋需求、实用型的价值观偏移等，为体育非遗的保护发展开拓了新思路。基于疫情背景下体育非遗面临的挑战与机遇，提出了以新理念推进数字化创新发展、以文旅产业反弹之势培植传承人重铸辉煌、以厚重的民族文化精神夯实社会教化、以“经世致用”理念挖掘实用价值等应对策略。

关键词：新冠肺炎疫情;体育非物质文化遗产;保护与发展;挑战;机遇;对策

中图分类号：G80-051文献标识码：A文章编号：1006-2076（2021）01-0081-06

Abstract：TheintangibleculturalheritageofsportsisanimportantculturalheritageofmankindandanimportantcomponentofChinasculturalsoftpower.WiththeoutbreakoftheCOVID-19，aseriesofchallenges，suchasthesuspensionofgatheringactivities，theimpactofculturalandtourismindustry，andtheimpasseoftheinheritors，haveimpededthenormaloperationoftheintangibleculturalheritage.However，theepidemichasalsobroughtsomedevelopmentopportunitiesfortheintangibleculturalheritageofsports，digitalplatformshavebeenrejuvenated，theculturalandtourismindustryhashitbottomandbouncedback，theinspiringdemandofnationalculturalspiritandthedeviationofpracticalvalueshaveopenedupnewideasfortheprotectionanddevelopmentoftheintangibleculturalheritageofsports.Weshouldgrasptheopportunitytoexploretheprotectionanddevelopmentcountermeasuresofsportsintangibleculturalheritageinthepost-epidemicera.Therefore，

basedonthechallengesandopportunitiesfacedbytheintangibleculturalheritageofsportsinthecontextoftheepidemic，theresearchputsforwardsomecopingstrategies，suchaspromotingdigitalinnovationanddevelopmentwithnewideas，cultivatinginheritorstorestoreglorywiththebounceofculturaltourismindustry，consolidatingsocialeducationwiththeheavynationalculturalspirit，anddiggingpracticalvaluewiththeconceptofinnovativeapplicationsonreality.

Keywords：COVID-19;intangibleculturalheritageofsports;protectionanddevelopment;challenges;opport