可编辑文档：芬兰Southern Ostrobothnia目标消费者研究报告-外文版培训课件.pptx

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可编辑文档：芬兰Southern Ostrobothnia目标消费者研究报告-外文版培训课件.pptx

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CONSUMERSBRANDSTargetaudience:consumersinSouthernOstrobothnia(Finland)ConsumerInsightsReportMarch2024

ConsumerInsightsTargetAudienceReportIntroductionReportoverviewConsumerInsightsGlobalmethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportanalysesconsumerswholiveinSouthernOstrobothniaandcomparesthemtotheaverageconsumerinFinland.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeThereportoffersthereaderacomprehensiveoverviewofconsumersinSouthernOstrobothnia(Finland):whotheyare;whattheylike;whattheythink;Region:56countriesandhowtoreachthem.ItprovidesinsightsontheirNumberofrespondents:demographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkconsumersinSouthernOstrobothnia(’’region’’)againsttheaverageFinnishconsumer,labelledas’’country’’inthecharts.?12,000+forcountrieswiththeextendedsurvey(includingFinland)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedregularlyandisbasedondataFieldwork:fromtheConsumerInsightsGlobalsurvey.?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofMarch2024Sources:

ConsumersinSouthernOstrobothnia(Finland)Managementsummary:keyinsightsGeneraldemographicsConsumerlifestylePerspectiveandoutlookMarketingtouchpointsConsumersinSouthernOstrobothniaAhappyrelationshiphasmoretendtobeyounger,35%areMillennials.importancetoconsumersinSouthernOstrobothniathantotheaverageArelativelyhighshareofconsumersinSouthernOstrobothniathinkthattheeconomicsituationisanissuethatneedstobeaddressed.ConsumersinSouthernOstrobothniatendtoreadweeklynew