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1ZZEGNAJINGBORANMILANTRIPSOCIALMEDIAREVIEW
2CONTENTSCONTENTSOVERALLHIGHLIGHTREVIEWOVERALLPERFORMANCEWEIBOPERFORMANCEOFFICIALCELEBRITYMEDIAKOL/GRASSROOTSWECHATPERFORMANCEOFFICIALMEDIAKOLKEYLEARNINGIMPLICATION0102030405
3OVERALLHIGHLIGHTSREVIEW01
4WEIBOHOTTOPICAsJBR’sfansareallveryinterestedinhisMilantrip,theycreatedthetopic#井柏然米兰设计之旅#(#JBR’sMilanTrip)tofollowhisitinerary.Thistopicrankedintop25ofSinaandtherearetotal899followersand57,000discussionsgenerated.OfficialpostsareallusethistopicinthepostforJBR’sfanscansearchouttherelatedcontentmoreeasily.
5OFFICIALWEIBOTOPICOfficialweibocreatedthetopic#Mr.Z星动米兰#(Mr.ZCelebrityinMilan).ThistopicarefullyusedinallofficialpostsrelatedtotheMilantrip.Therearetotal4.8millionimpressionand11,000discussionsgeneratedwithinthistopic.ManyofJBR’sfansusedthistopictopostorrepostweiboaswell.
WIDEMEDIACOVERAGE6VOTEENGAGEMENTEXCLUSIVEINTERVIEWThereare2fashionmediasand2TVmediashavetheexclusiveinterviewforJBRduringtheMilanFashionWeek.Esquirehastheexclusiveinterviewvideoaswell.ThiskindofcontentaremorewelcomedtoJBR’sfansthatcanhelpustoamplifytheZZSS16PresentationTOPFashionlaunchedavote:‘WhichcelebrityinMilanFashionShowaremostsatisfiedyou’initswechattoattractfollowers’attention.JBR’slookwithZZAW15exclusivesuitswon74%voteswhichoverwhelmingothercelebrities.
7RIDEONCELEBRITYTOAMPLIFYZZSS16OFFICIALMEDIAKOL/GRASSROOTSDuringMilanFashionWeekperiod,ZZofficialsocialmedia/thridpartyresourcesareallfullyleveragedJBR’ssocialinfluencetocreatebuzz.Official:livecoverageJBR’sMilanFashionweekitinerarytocreatebuzzMedia:real-timepostswithexclusiveeditorialcontent.KOL/Grassroots:createbuzzoncelebrityrelatedtopicswithispersonalangle
CELEBRITYAMPLIFICATION8JBRpostedoneWeiboposttoshowcasehisaffinityto
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