雅思阅读(综合)模拟试卷3(题后含答案及解析).pdfVIP

雅思阅读（综合）模拟试卷3(题后含答案及解析)

题型有：1.ReadingModule

ReadingModule(60minutes)

ThewaythebrainbuysSupermarketstakegreatcareoverthewaythegoodsthey

sellarearranged.Thisisbecausetheyknowalotabouthowtopersuadepeopleto

buythings.Whenyouenterasupermarket,ittakessometimeforthemindtogetinto

ashoppingmode.Thisiswhytheareaimmediatelyinsidetheentranceofa

supermarketisknownasthedecompressionzone‘’.Peopleneedtoslowdownand

takestockofthesurroundings,eveniftheyareregulars.Supermarketsdonotexpect

tosellmuchhere,soittendstobeusedmoreforpromotion.Sothelargeitemspiled

upherearedesignedtosuggestthattherearebargainsfurtherinsidethestore,and

shoppersarenotnecessarilyexpectedtobuythem.Walmart,theworld’sbiggest

retailer,famouslyemploysgreeters‘’attheentrancetoitsstores.Afriendlywelcome

issaidtocutshoplifting.Itishardertostealfromnicepeople.Immediatelytotheleft

inmanysupermarketsisachill‘zone’,wherecustomerscanenjoybrowsing

magazines,booksandDVDs.Thisisintendedtotemptunplannedpurchasesandslow

customersdown.Butpeoplewhojustwanttodotheirshoppingquicklywillkeep

walkingahead,andthefirstthingtheycometoisthefreshfruitandvegetables

section.However,forshoppers,thismakesnosense.Fruitandvegetablescanbe

easilydamaged,sotheyshouldbeboughtattheend,notthebeginning,ofashopping

trip.Butpsychologyisatworkhere:selectingtheseitemsmakespeoplefeelgood,so

theyfeellessguiltyaboutreachingforlesshealthyfoodlateron.Shoppersalready

knowthateverydayitems,likemilk,areinvariablyplacedtowardsthebackofastore

toprovidemoreopportunitytotemptcustomerstobuythin