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长城汽车营销策略--第1页
长城汽车营销策略
黑龙江农业经济职业学院
毕业论文
长城汽车营销策略
姓名：
指导教师：
专业：
班级：
2015年5月15日
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长城汽车营销策略--第1页
长城汽车营销策略--第2页
长城汽车营销策略
目录
摘要····················································································1·
关键词·················································································1·
前言····················································································2·
1.长城汽车简介······································································3·
1.1企业规格·······································································3·
1.2产品品种·······································································3·
2.长城汽车营销环境分析························································4·
2.1宏观环境分析·································································4·
2.2微观环境分析·································································4·
3.对长城汽车进行SWOT分析····················································4·
3.1优势分析·······································································4·
3.2劣势分析·······································································4·
3.3机会分析·······································································4·
3.4威胁分析·······································································5·
4.长城汽车营销策略·················
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