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DigitalBusinessTransformationPatternsforaMobile-First,Cloud-FirstWorldTheConsumerElectronics“BookofDreams”
HowtoUsetheBookofDreamsTheBookofDreamshelpsDigitalArchitectsdriveDigitalBusinessTransformation.ADigitalArchitectusestheBookofDreamstodriveVision,Value,andScenariosforamobile-first,cloud-firstworld.ADigitalArchitectwilltailortheplaceholderandexamplecontentfortheircustomer.MoreBooksofDreamscanbefoundat:
TransformyourproductsEngageyourcustomersOptimizeyouroperationsEmpoweryouremployeesDigitalTransformation“AtMicrosoft,we’reproudtopartnerwithandempowerallourcustomersaroundtheworldwiththeleadingtechnologytoseizethevastopportunitiesahead.”–SatyaNadellaReinventproductivity
businessprocessesBuildtheintelligent
cloudplatformCreatemore
personalcomputing
ContentsImagineIf…VisionBusinessDriversCustomerExperienceJourneyCapabilitiesScenariosEngageYourCustomers:
ConnectedConsumerDevicesEmpowerYourEmployees:
ConnectedMarketingTransformYourProducts:
ConnectedProductInnovationAdditionalResources4Foreachscenario:ScenarioChainScenarioNarrativeScenarioStoryboardTechStoryboardBusinessDependencyNetwork(BDN)ValueTouchPointsValueRealizationScorecardCustomerStoryTransformationRoadmap
Imagineif…Imagineifyoucouldprovidepersonalizedexperiencestoyourcustomers,offeringproductstheydesire,andcreatingongoingopportunitiesforgeneratingrevenue.Imagineifyoucouldmaintainaconstantconnectionwithyourcustomers,optimizingmarketingcampaigns,andtailoringoffersandincentivestoyourcustomers’needs.
Imagineifyoucoulddesignproductsbasedoninsightfromusagedata,collaboratingwithglobaldevelopmentteams,andquicklyprototypingandtestingnewproducts.5
VisionforConsumerElectronicsDigitaltransformationBreakthroughinsightsfrommanagingdataacrossthevaluenetworkandfromdigitalengagementscustomerlifecycleO
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