电商年度经营预算分解表(样本).pdfVIP

12月1月2月3月Q14月5月

毛销售03750073171121951232622176471294118

退货率020%18%18%18%15%15%

净销售03000060000100000190000150000250000

推广占比050%70%60%62%50%40%

推广费用015000420006000011700075000100000

广告费用占比05.00%5.00%5.00%5.00%10.00%10.00%

广告费015003000500095001500025000

销售折扣070%75%75%74.16%80%80%

倍率0666666

毛利率076.19%77.78%77.78%77.53%79.17%79.17%

运费占比02.50%2.50%2.50%2.50%2.50%2.50%

销售奖励占比03%3%3%3%3%3%

平台佣金占比5.50%5.50%5.50%5.50%5.50%5.50%

边际利润率010%-8%2%0%8%18%

边际利润03057-49331778-981225045417

累计边际利润03057-1876-981215257568

固定费用0152502025015250515001550015500

直接人员工资0110001100011000330001100011000

办公室租金0300030003000900030003000

办公费用0100010001000300010001000

摄影费0050000500000

其他费用02502502501500500500

摊销费用0180001800018000540002000020000

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