可编辑文档：啤酒品牌KPI介绍：德国红心Astra啤酒-外文版培训课件.pptx

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2024-09-19 发布于广西
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可编辑文档：啤酒品牌KPI介绍：德国红心Astra啤酒-外文版培训课件.pptx

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CONSUMERBRANDBrandKPIsforbeer:AstrainGermanyConsumerInsightsMarch2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyDesign:OnlineSurveyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeOurdataallowsyoutomeasureeachbrand’spositionRegions:Brazil,Germany,India,Mexico,U.S.andUKinthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyaltyandmediabuzz.Numberofrespondents:approx.3,720Sample:Internetusers,aged18–64,quotassetongenderandageThisreportisbasedonAstra’sperformanceinthebeermarket.Fieldwork:August2023IfyouwouldliketofindoutmoreabouttheConsumerInsightsatortheBrandProfiler,pleaseclickthelinkbelow.2Sources:ConsumerInsightsGlobal,asofMarch2024

AstraranksoutsidetheTop10inawarenesswithinthebeermarketIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??ThepopularityratingofAstrais23%?Astra’sbrandingresonatesmorewithMillennials?Astragenerallyappealstomenmorethanwomen?Astraranksninthinconsumption?AmongAstraenthusiasts,35%fallunderthehigh-incomecategory?Intermsofloyalty,AstraisthirdinGermany?Astrahasascoreof16%formediabuzz?AmongAstrafans,31%claimthatbeerproductsarepartoftheireverydaylife3

CHAPTER01BrandprofileInthissection,weshowthedemographicsandattitudesofconsumerswhosaytheylikethisbrandversustheshareofindustryusers.Thechapteraimstobringclaritytocompanieswhowanttoknowwhotheirbrandin