北师大版高中英语选择性必修第二册精品课件 UNIT 6 THE MEDIA Section B LESSON 2 LESSON 3.ppt

下载文档

0
0
约2.36万字
约 10页
2024-09-19 发布于湖南
举报
版权申诉
保障服务

北师大版高中英语选择性必修第二册精品课件 UNIT 6 THE MEDIA Section B LESSON 2 LESSON 3.ppt

此“教育”领域文档为创作者个人分享资料，不作为权威性指导和指引，仅供参考

1、本文档共10页，可阅读全部内容。
2、有哪些信誉好的足球投注网站（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。

UNIT6THEMEDIASectionBLESSON2LESSON3

Part1ReadingcomprehensionPart2Languagepoints目录索引Part3Grammar

Part1Readingcomprehension

第一步速读课文理清脉络Task1Readthetextquicklyandfindoutwhatitismainlyabout.Thetextismainlyaboutthedevelopmentofadvertisements.

Task2Readthetextagainandmatcheachparagraphwithitsmainidea.1.Para.1 a.Thefeaturesofthemodernadvertisements.2.Paras.2-3 b.Thefundamentalpurposeoftheadvertisingindustry.3.Paras.4-5 c.Thepurposeofthepublicadvertisements.4.Para.6 d.Thedifferencesbetweentheclassicadvertisementsandthe modernadvertisements.

Task3Skimforthemainstructure.TheAdvertisingGameTypesDesigns1.?DrawbacksClassicads?giveinformationaboutfindingcertain2.??totellpeoplewhatthecompanysells,thelocationofthecompanyandthenameoftheproduct?notsuitableforamarketplacewhereproductsandservicesareindirectcompetitionwitheachother?not3.?Purposesproductsattractive

TheAdvertisingGameModernads?consistofexperts’picturesand4.??applymoderndesigntechniques?toshowpeoplehowgoodtheproductis?tomakeads5.attractive??notenoughtobenoticedinamoderncityImprovedmodernads?combinethehigheststandardofdesignwithcreativeways?useconceptsincludingfreedom,happiness,6.andsuccess??tostandoutinaworldofcompetitiveadvertising?tomakepeoplebelievethatthey“musthavetheproduct”?repeating7.??noteffective?Itdoesnotmatterhowattractivetheidealinkedwiththeproductis.wordsvisuallywealtholdideas

TheAdvertisingGameFurtherimprovedmodernads?use8.aswellasnewandunusualideas??createsomethinginteresting?tomakepeoplenoticetheirproducts?tomakepeopleforgetsomeoneistryingtosellthemsomethingPublicads?helptoincreasepublicknowledgeabouttopicsthatusedtobe9.bymostpeople??toencouragecitizenstoparticipateinimprovingtheirneighbou