可编辑文档：啤酒品牌KPI介绍：英国Madrí Excepcional啤酒-外文版培训课件.pptx

CONSUMERBRANDBrandKPIsforbeer:MadríExcepcionalintheUnitedKingdomConsumerInsightsMarch2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyDesign:OnlineSurveyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeOurdataallowsyoutomeasureeachbrand’spositionRegions:Brazil,Germany,India,Mexico,U.S.andUKinthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyaltyandmediabuzz.Numberofrespondents:approx.3,720Sample:Internetusers,aged18–64,quotassetongenderandageThisreportisbasedonMadríExcepcional’sperformanceinthebeermarket.Fieldwork:August2023IfyouwouldliketofindoutmoreabouttheConsumerInsightsatortheBrandProfiler,pleaseclickthelinkbelow.2Sources:ConsumerInsightsGlobal,asofMarch2024

MadríExcepcionalranksoutsidetheTop10inawarenesswithinthebeermarketIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??ThepopularityratingofMadríExcepcionalis28%?MadríExcepcionalranksfifthinconsumption?MadríExcepcional’sbrandingresonatesmorewithGenZ?MadríExcepcionalgenerallyappealstomenmorethanwomen?Intermsofloyalty,MadríExcepcionalisthirdintheUnitedKingdom?AmongMadríExcepcionalenthusiasts,47%fallunderthehigh-incomecategory?MadríExcepcionalhasascoreof13%formediabuzz?AmongMadríExcepcionalfans,33%claimthatbeerproductsarepartoftheireverydaylife3

CHAPTER01BrandprofileInthissection,weshowthedemographicsandattitudesofconsumerswh