可编辑文档：全球广告行业市场前景及投资研究报告-外文版培训课件，tiktok，头条.pptx

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2024-09-20 发布于广东
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可编辑文档：全球广告行业市场前景及投资研究报告-外文版培训课件，tiktok，头条.pptx

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INDUSTRIESMARKETSAdvertisingworldwide

CHAPTER01Overview

Advertisingmediaownersrevenueworldwidefrom2018to2028(inbillionU.S.dollars)Admediaownersrevenueworldwidefrom2018-20281,2001,0008001,142.591,085.451,030.61978.77926.66874.47825.86776.33629.65622.11571.396004002000201820192020202120222023*2024*2025*2026*2027*2028*4Description:In2023,mediaownersglobaladvertisingrevenuewillamounttoanestimated874.47billionU.S.dollars,upfromlessthan826billiondollarsayearearlier–anannualgrowthofaboutsixpercent.Thefigurewasprojectedtocontinuetoexpand,surpassing1.1trilliondollarsby2028.ReadmoreNote(s):Worldwide;2018to2022;excludingU.S.politicaladspend;*Forecast.Source(s):BrandsVietnam;GroupM;calculatedthefiguresbasedonthesourcesdata.Numbershavebeenrounded.Readmore

Annualchangeinadvertisingspendingworldwidefrom2022to2024,byregionAnnualchangeinadvertisingspendingworldwide2022-2024,byregionWorldregionAfrica2022-3.5%-1%2023*-11.6%0.1%4.6%0.6%0.8%10%2024*6.1%3%AustraliaNewZealandEastAsia-6.7%-11.5%8.8%12.5%12%5.7%3.6%5.2%6.2%12.1%4.6%7.6%EuropeLatinAmericaMiddleEastSouthAsia8.9%4.8%2%SoutheastAsiaU.S.Canada4.2%9.3%5Description:Accordingtothesource,advertisingspendingintheMiddleEastwillincreasebyanestimated10percentin2023,thehighestgrowthrateamongthepresentedworldregions.SouthAsiafollowedwithaboutninepercent,besidesthehighestforecastadspendgrowthratefor2024,atover12percent.Meanwhile,Africasadexpenditurewasprojectedtodeclinebynearly12percentin2023andriseslightlymorethansixpercentthefollowingyear.ReadmoreNote(s):Worldwide;2022;*Forecast.ReadmoreSource(s):WARC

Distributionofadvertisingspendingworldwidefrom2022to2026,bymediumDistributionofadspendworldwide2022-2026,bymediumDigitalTVPrintOut-of-homeAudioCinema100%90%80%70%60%50%40%30%20%10%02024*2025*2026*6Description:T