认知柔性、创业拼凑与新企业绩效的关系研究.docxVIP

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认知柔性、创业拼凑与新企业绩效的关系研究

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中图分类号：F272.2文献标识码：A文章编号2017doi：10.11847/fj.36.2.17

TheRelationshipsamongCognitiveFlexibility，EntrepreneurialBricolageandNewFirmPerformance

――BasedonModeratingMechanismofEnvironmentalDynamism

ZUOLi1，ZHOUJianlin2

（1.CollegeofEconomicsManagement，DalianNationalitiesUniversity，Dalian116000，China；2.FacultyofManagementEconomics，DalianUniversityofTechnology，Dalian116024，China）

Abstract：Basedontheoreticalparadigmof“cognitionbehaviorperformance”，thepaperconstructsarelationalmodelwhichincludescognitiveflexibility，entrepreneurialbricolageandnewfirmperformance，andteststhemoderatingroleofenvironmentaldynamisminordertoformamoderatedmediatingmodel.Withthe213enterprisesinDalianasanobjectofinvestigation，BootstrapAnalysisisimplemented，andtheJohnsonNeymantechniqueisusedtoquantifytherelationshipamongkeyvariables.Theresultsshowthatcognitiveflexibilityhaspositiveeffectsonentrepreneurialbricolageandnewfirmperformance；Entrepreneurialbricolageplaysanintermediaryrolebetweencognitiveflexibilityandnewfirmperformance；Environmentaldynamismhasaregulatingeffectontherelationshipbetweencognitiveflexibilityandentrepreneurialbricolage；Environmentaldynamismalsomoderatesthemediatingroleofentrepreneurialbricolageintherelationshipbetweencognitiveflexibilityandnewfirmperformance.

Keywords：cognitiveflexibility；environmentaldynamism；entrepreneurialbricolage；newfirmperformance

1引言

“大?创业、万众创新”成为我国释放创新潜能、激发创新活力、为经济社会发展注入内生新动力的必然选择。在此背景下，创业者如何突破新企业资源约束，加快创业进程是学术界和实业界试图破解的难题。备受学界推崇的资源基础观强调，企业竞争优势的基础在于获取高价值、稀缺性、难以替代的异质性资源，却未能阐述异质性资源从何而来。尽管资源整合理论在理论上可以澄清异质性资源的来源问题，但现实中由于新生性导致的成长劣势，阻碍了外部资源的流入与内部资源的创造性整合利用

[1]。因此，创业学者开始由关注新企业外部资源的整合利用向新企业内部“现有资源”的创造性利用转变，创业拼凑概念应运而生。

拼凑一词最早可追溯到文化人类学领域，该领域学者将拼凑视为是对现有元素的重新解构和整合。2003年，Garud和Karnoe[2]，Bake