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1。ThedefinitionofLogistics

Logisticsistheprocessofstrategicallymanagingtheprocurement，movementandstorageof

materials,partsandfinishedinventory(andtherelatedinformationflows)throughtheorganization

anditsmarketingchannelsinsuchawaythatcurrentandfutureprofitabilityaremaximizedthrough

thecost—effectivefulfillmentoforders.

2。What’sacentralthemeofthisbookaccordingtothefirstparagraph？

Itisthateffectivelogisticsmanagementcanprovideamajorsourceofcompetitiveadvantage–

inotherwordsapositionofenduringsuperiorityovercompetitorsintermsofcustomerpreference

maybeachievedthroughlogistics.

3。Whatsthesourceofcompetitiveadvantage?

Thesourceofcompetitiveadvantageisfoundfirstlyintheabilityoftheorganizationtodifferentiate

itself，intheeyesofthecustomers，fromitscompetitionandsecondlybyoperatingatalowercost

andhenceatgreaterprofit.

4.Twovectorsofcompetitiveadvantage

a。Productivityadvantage

Inmanyindustriestherewilltypicallybeonecompetitorwhowillbethelowcostproducerand,that

competitorwillhavethegreatestsalesvolumeinthesector。Bigisbeautiful’whenitcomestocost

。

b。Valueadvantage

Anaxiom（公理)：Customersdon’tbuyproducts,theybuybenefits。Itmeans：Theproductis

purchasednotforitselfbutforthepromiseofwhatitwill‘deliver’。

5。Gainingcompetitiveadvantagethroughlogistics

1）Valuechaincanbecategorizedintotwotypes—primaryactivitiesandsupportactivities

2