职场实用英语交际教程(中级)教师用书-Unit-8.pdf

职场实用英语交际教程(中级)教师用书-Unit-8.pdf

  1. 1、本文档共11页,可阅读全部内容。
  2. 2、有哪些信誉好的足球投注网站(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
  3. 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载
  4. 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多

Teacher’sBookforUnit8

Unit8Advertiseaproduct

Motivating

Abouttheunit

Advertisingiscrucialtoeverybusinessasitprovidestheopportunitytomakethe

targetmarketawareoftheirproductorservices.Itbuildsaconnectionbetweenproducts

orservicesandcustomers.Effectiveadvertisingnotonlyattractsnewcustomers,but

alsopromotesrepeatbusinessaswell.Ithelpscompaniestoremaincompetitiveand

gainmoresales.Dependingonthescaleofbusiness,companieseitherhavetheirown

publicitydepartmentorhireaprofessionaladvertisingagencytocreateanattractive

andappealingadvertisement.Commonadvertisingmediaavailabletoanadvertiser

include:directmail,newspaperandmagazines,televisionadvertising,radioadvertising,

filmadvertising,outdooradvertising,windowdisplay,fairsandexhibition.

Thisunitmainlyfocusesonwritingadvertisingcopy.In“Inputting”,Sswilllearn

thecontentandthenecessarywordsandexpressionstodescribeanadvertisedproduct,

aswellashowtostructureandwritetheadvertisementsuccessfully,beforethey

completetheproductiontaskin“Outputting”.“Extending”willhelpSslearnthe

advantagesanddisadvantagesofdifferentadvertisingmediaandbetterunderstandthe

distinctfeaturesoflanguageinadvertising.Afterstudyingthisunit,Sswillbeableto

writeanadvertisementandunderstandtheimportanceofadvertisinginthebusiness

world.

Teachingobjectives

Uponcompletionofthisunit,theTisexpectedtoenableSsto:

listthewordsandexpressionsconcerningadvertising(ListeningReading:

Form)

identifythesellingpointsofaproduct(ListeningReading:Content)

describethestructureofanadvertisement(Structuring)

listthreeways

文档评论(0)

韩翠华 + 关注
实名认证
内容提供者

好文档 大家想

1亿VIP精品文档

相关文档