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Teacher’sBookforUnit8
Unit8Advertiseaproduct
Motivating
Abouttheunit
Advertisingiscrucialtoeverybusinessasitprovidestheopportunitytomakethe
targetmarketawareoftheirproductorservices.Itbuildsaconnectionbetweenproducts
orservicesandcustomers.Effectiveadvertisingnotonlyattractsnewcustomers,but
alsopromotesrepeatbusinessaswell.Ithelpscompaniestoremaincompetitiveand
gainmoresales.Dependingonthescaleofbusiness,companieseitherhavetheirown
publicitydepartmentorhireaprofessionaladvertisingagencytocreateanattractive
andappealingadvertisement.Commonadvertisingmediaavailabletoanadvertiser
include:directmail,newspaperandmagazines,televisionadvertising,radioadvertising,
filmadvertising,outdooradvertising,windowdisplay,fairsandexhibition.
Thisunitmainlyfocusesonwritingadvertisingcopy.In“Inputting”,Sswilllearn
thecontentandthenecessarywordsandexpressionstodescribeanadvertisedproduct,
aswellashowtostructureandwritetheadvertisementsuccessfully,beforethey
completetheproductiontaskin“Outputting”.“Extending”willhelpSslearnthe
advantagesanddisadvantagesofdifferentadvertisingmediaandbetterunderstandthe
distinctfeaturesoflanguageinadvertising.Afterstudyingthisunit,Sswillbeableto
writeanadvertisementandunderstandtheimportanceofadvertisinginthebusiness
world.
Teachingobjectives
Uponcompletionofthisunit,theTisexpectedtoenableSsto:
listthewordsandexpressionsconcerningadvertising(ListeningReading:
Form)
identifythesellingpointsofaproduct(ListeningReading:Content)
describethestructureofanadvertisement(Structuring)
listthreeways
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