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OAPCampaignWeeklyPerformance2014/02/23-2015/03/01
Extraordinaryoilcampaignperformance
ExtraordinaryoilWeekly（0223-0301）OnlyladyHaibaoHDTDirectTrafficSourceEfficiencyVisits290,788175,96485,94528,870365UserFriendlinessBounceRate11.98%5.59%12.24%50.10%73.70%ConsumerAffinityAvg.Time1m39s1m47s1m24s1m23s2m34s%ReturnVisit18.83%26.19%8.63%4.34%1.64%ConversionTOEC64,69943,82020,840390Conversion%22.25%24.90%24.25%0.14%0.00%TOAPPLY120,40082,22825,78612,3806Conversion%41.40%46.73%30.00%42.88%1.64%Newregistration5151000Conversion%0.02%0.03%0.00%0.00%0.00%ExtraordinaryoilCampaignPerformance
WeeklySamplingapplyTotal:1096Weekly:392Weekly:184Weekly:125Weekly:395
Diagnosis/STL/MBPPerformance
Participation:12935Boucerate:7.79%todetailpage:3657toecrate:1.73%EngagementConversionParticipationProductview:0.28Diagnosisviewbehavior-Skincare(0223-0301)
Participation:3101Bouncerate:9.15%todetailpage:421toecrate:2.52%EngagementConversionParticipationProductview:0.13Diagnosisviewbehavior-haircare(0223-0301)
Participation:1249Bouncerate:6.81%todetailpage:236toecrate:2.00%EngagementConversionParticipationProductview:0.18Diagnosisviewbehavior-haircolor(0223-0301)
Participation:8827Bouncerate:8.43%todetailpage:1308toecrate:2.97%EngagementConversionParticipationProductview:0.15Diagnosisviewbehavior-men(0223-0301)
Participation:9479todetailpage:1160toecrate:8.22%EngagementConversionParticipationProductview:0.12STLuserbehaviorweekly(0223-0301)
Participation:452todetailpage:720toarticlepage:382toecrate:0.66%EngagementConversionParticipationTimespent:0min55sMBPuserbehaviorweekly(0223-0301)
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