可编辑文档：英国苏格兰Scotland目标消费者研究报告-外文版培训课件.pptx

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可编辑文档：英国苏格兰Scotland目标消费者研究报告-外文版培训课件.pptx

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CONSUMERSBRANDSTargetaudience:consumersinScotland(UnitedKingdom)ConsumerInsightsReportFebruary2024

ConsumerInsightsTargetAudienceReportIntroductionReportoverviewConsumerInsightsGlobalmethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportanalysesconsumerswholiveinScotlandandcomparesthemtotheaverageconsumerintheUnitedKingdom.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeThereportoffersthereaderacomprehensiveoverviewofconsumersinScotland(UnitedKingdom):whotheyare;whattheylike;whattheythink;andhowRegion:56countriestoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereaderNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingUnitedKingdom)tobenchmarkconsumersinScotland(’’region’’)against?2,000+forthebasicsurveytheaverageUKconsumer,labelledas’’country’’inthecharts.Sample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedregularlyandisbasedondataFieldwork:fromtheConsumerInsightsGlobalsurvey.?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofFebruary2024Sources:

ConsumersinScotland(UnitedKingdom)Managementsummary:keyinsightsGeneraldemographicsConsumerlifestylePerspectiveandoutlookMarketingtouchpointsConsumersinScotlandtendtobeolder,BeingsuccessfulhaslessimportancetoArelativelyhighshareofconsumersinScotlandthinkthathealthsocialsecurityareissuesthatneedtobeaddressed.ConsumersinScotlandtendtogotothemovieslessoftenthantheaverageconsumerintheUnitedKingdom.15%areBabyBoomers.consumersinScotlandthantotheaverageconsumerintheUnite