可编辑文档：英格兰东米德兰兹（East Midlands）目标消费者研究报告-外文版培训课件.pptx

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可编辑文档：英格兰东米德兰兹（East Midlands）目标消费者研究报告-外文版培训课件.pptx

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CONSUMERSBRANDSTargetaudience:consumersinEastMidlands,England(UnitedKingdom)ConsumerInsightsReportFebruary2024

ConsumerInsightsTargetAudienceReportIntroductionReportoverviewConsumerInsightsGlobalmethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportanalysesconsumerswholiveinEastMidlands,EnglandandcomparesthemtotheaverageconsumerintheUnitedKingdom.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithThereportoffersthereaderacomprehensiveoverviewofconsumersinEastMidlands,England(UnitedKingdom):whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsAmericanEnglishofferedasanalternativeRegion:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingUnitedKingdom)thereadertobenchmarkconsumersinEastMidlands,?2,000+forthebasicsurveyEngland(’’region’’)againsttheaverageUKconsumer,labelledas’’country’’inthecharts.Sample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedregularlyandisbasedondataFieldwork:fromtheConsumerInsightsGlobalsurvey.?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofFebruary2024Sources:

ConsumersinEastMidlands,England(UnitedKingdom)Managementsummary:keyinsightsGeneraldemographicsConsumerlifestylePerspectiveandoutlookMarketingtouchpoints23%ofconsumersinEastMidlands,EnglandarepartofGenerationZ.SafetyandsecurityisarelativelyimportantaspectoflifetoconsumersinEastMidlands,England.Risingprices,inflationcostoflivingConsumersinEastMidlands,Englandandtheeconomicsituationareissuesoftendtogotothemovieslessoften