活动表现campaign weekly performance 0119-0125oap每周.pptx

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2024-09-23 发布于北京
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活动表现campaign weekly performance 0119-0125oap每周.pptx

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OAPCampaignWeeklyPerformance2014/01/19-2015/01/25

RVBlurcampaignperformance

RVBlurCampaignPerformanceRVBlurCampaignWeekly(0119-0125)RayliSelfOnlyladyYokaQQSohuSEMXICIReferralDirectTrafficSourceEfficiencyVisits1,199,887243,222200,514193,365163,80777,5071,7998,110297,65310,6693,241UserFriendlinessBounceRate32.41%36.16%13.10%46.96%23.43%36.28%25.85%74.88%35.75%42.73%24.87%ConsumerAffinityAvg.Time2m27s3m11s1m44s1m56s1m16s0m55s0m53s6m17s3m42s6m12s2m23s%ReturnVisit38.05%67.67%24.93%32.62%42.67%8.17%3.45%24.14%32.29%38.37%5.25%Convresion%TOEC59,05722,8746,62113,7096,668321402668,405171171ECConversion%4.92%9.40%3.30%7.09%4.07%0.04%7.78%3.28%2.82%1.60%5.28%ApplySample67,5441,0393,08646,5087,211944038554,6223,260466Conversion%5.63%0.43%1.54%24.05%4.40%0.12%22.40%10.54%1.55%30.56%14.38%NewRegistration2,7960701,42707002060411613RegisterRate0.23%0.00%0.03%0.74%0.00%0.09%0.00%2.54%0.00%3.86%18.90%

MR5campaignperformance

MR52014Weekly（0119-0125）QQPPTVRayliSohuSelfLetvYoukuYokaSEMTrafficSourceEfficiencyVisits183,303122,16916,4548,2817,1805,5054,9003,9543,7222683UserFriendlinessBounceRate71.63%82.33%66.45%4.00%74.51%3.00%81.65%83.94%5.00%82.98%ConsumerAffinityAvg.Time1m45s0m51s0m57s4m06s0m46s1m53s0m54s0m43s1m34s199.00%ReturnVisit15.08%10.29%11.31%76.78%14.47%23.94%9.49%12.54%57.09%17.02%ConversionTOEC3,9203,01015718818794163231111Conversion%2.14%2.46%0.95%2.27%2.60%1.71%0.33%0.81%0.83%4.14%MR5CampaignPerformance

EOOilcampaignperformance

EOOil2014Weekly（0119-0125）OnlyladyRayliYokaSelfQQOTVSEMReferralTrafficSourceEfficiencyVisits1,588,695320,139300,305289,698276,85882,904271,13640,1962,497UserFriendlinessBounceRate45.92%47.52%34.29%27.84%18.73%79.84%89.21%70.29%67.08%ConsumerAffinityAvg.Time2m03s1m46s3m29s1m20s1m47s2m02s0m47s1m58s1m48s%ReturnVisit35.26%35.65%68.89%40.83%31.52%5.89%7.98%14.93%30.44%ConversionTOEC124,00594,1312,51215,75610,63826532935