可编辑文档：英国电视行业市场前景及投资研究报告-外文版培训课件.pptx

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2024-09-23 发布于广东
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可编辑文档：英国电视行业市场前景及投资研究报告-外文版培训课件.pptx

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INDUSTRIESMARKETSTelevisionindustryintheUnitedKingdom(UK)

CHAPTER01Overview

TelevisionindustryrevenueintheUnitedKingdom(UK)from2013to2022,bysource(inbillionGBP)TVindustryrevenueintheUK2013-2022,bysourceTraditionalpayTVsubscription*8.0OnlineaudiovisualTVadrevenuePublicfundingOtherrevenue**7.06.05.04.03.02.01.00.020132014201520162017201820192020202120224Description:In2022,traditionalpayTVsubscriptionrevenueintheUnitedKingdom(UK)amountedtoaround6.5billionBritishpounds,downfrom7.14billionBritishpoundsrecordedinthepreviousyear.However,eventhoughonlinechannelspresentingajumpinrevenuebetween2013and2022,subscriptionsremainedthelargestsourceoftelevisionindustryrevenueintheUK.ReadmoreNote(s):UnitedKingdom;2013to2022;CPIadjusted;*Figurespriorto2019notcomparabletofollowingyearsduetoamethodologychangeofSky.**Otherrevenue:TVshopping,sponsorship,interactive,andprogramrevenue.ReadmoreSource(s):AmpereAnalysis;IABUK;Ofcom;PwCUK

TVindustryrevenueintheUnitedKingdom(UK)from2013to2022,bysector(inbillionGBP)TVindustryrevenueintheUK2013-2022,bysectorPlatformoperatorsCommercialmultichannelsSubscriptionOTTMaincommercialPSBchannelsPubliclyfundedchannelsDigitaltransactionalOnlinevideoadvertising252015105020132014201520162017201820192020202120225Description:In2022,theUnitedKingdomsTVindustrysectorwhichgeneratedthehighestrevenuewasplatformoperators,amountingtoaround6.5billionBritishpounds.Subscriptionover-the-topservices,suchasNow,camesecond,witharevenueataround3.3billionBritishpounds.ReadmoreNote(s):UnitedKingdom;2013to2022;CPIadjustedSource(s):AmpereAnalysis;IABUK;Ofcom;PwCUK

LeadingTVbroadcastersintheUnitedKingdom(UK)asofApril2024,byaudienceshareLeadingTVbroadcastersintheUnitedKingdom(UK)2024,byaudienceshareShareofviewingtime15%0%5%10%20%25%30