《创业无畏：指数级成长路线图》随笔.docxVIP

《创业无畏：指数级成长路线图》读书札记

目录

一、内容概要................................................3

1.1书籍简介.............................................4

1.2作者背景.............................................5

二、创业的内涵与价值........................................6

2.1创业的定义...........................................7

2.2创业的重要性.........................................8

2.3创业者的特质.........................................9

三、指数级成长的概念与特征.................................10

3.1指数级成长的定义....................................11

3.2指数级成长的特征....................................12

3.3指数级成长的影响因素................................14

四、指数级成长路线图的设计与实施...........................15

4.1目标设定............................................16

4.1.1短期目标........................................17

4.1.2中期目标........................................19

4.1.3长期目标........................................20

4.2路线规划............................................21

4.2.1市场定位........................................23

4.2.2产品策略........................................24

4.2.3营销策略........................................25

4.2.4扩张策略........................................27

4.3实施步骤............................................28

4.3.1团队建设........................................30

4.3.2资金筹集........................................31

4.3.3运营管理........................................32

4.3.4风险控制........................................33

五、指数级成长的挑战与应对策略.............................35

5.1市场竞争............................................36

5.1.1竞争对手分析....................................37

5.1.2市场细分........................................39

5.1.3竞争策略........................................40

5.2技术变革............................................41

5.2.1技术趋势预测....................................43

5.2.2技术研发与应用..................................44

5.2.3技术合作与引进..................................46

5.3人才流失....................................