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In
Inpartnershipwith
MARKETIMPACT
MARKETIMPACTREPORT
AI-ledGenerative
AI-ledGenerative
BusinessServices:
ThefutureofGlobal
BusinessServices(GBS)
Authors:
Authors:
SaurabhGupta,President,ResearchandAdvisoryServicesHridikaBiswas,SeniorAnalyst
SriniVaddepalli,PracticeLeader
FS|HFSResearch
Foreword
OliverPfeilCEO,
OliverPfeil
CEO,CapgeminiBusinessServices
PhilFersht
CEO,HFSResearch
Thefutureofglobalbusinessservices(GBS)ishere,and
itstimetodisruptorgetdisrupted.GBSmustevolveinto
AI-ledgenerativebusinessservices.Thisisntjustabout
adoptingnewtechnologybutabouttransformingdataintoapowerhouseofstrategicvalue.GBStodayfacessignificantchallenges—aligningwiththeprioritiesofthetopbrass,
attractingandretainingtoptalent,andbreakingfreefromlegacyconstraints.
Generativebusinessservicesareagame-changer.By
leveragingAI,machinelearning,anddataanalytics,it’ssettocreateaseamless,frictionlessenterprise.Nowisthe
timetobreakthemoldofback-officedrudgeryandemergeasastrategic,innovativepowerhouse.
GBSleaders,theballisinyourcourt.Transformyourorganizationsfromcost-cuttingmachinestogame-
changingpowerhouses.Thisreportprovidesthe
roadmap—strategicalignment,relentlessinnovation,andproactivetalentmanagementareyourkeystosuccess.
Joinusattheforefrontofthisrevolution.TogetherwithCapgeminiandHFSResearch,leadthechargeintothenextgenerationofbusinessservices.
-FS?2024|HFSResearch2
FS
FS|HFSResearch
Contents
Page
Executivesummary
04
TheconceptofGBSisstillrelevantbutneedsareboot
06
ThecurrentGBSmodelhaslon
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