可编辑文档：印度头戴耳机用户分析报告：Skullcandy-外文版培训课件2024.7，temu，tiktok.pptx

CONSUMERSBRANDSHeadphones:SkullcandyusersinIndiaConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofSkullcandyusersinIndia:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkSkullcandyusersinIndia(’’brandusers’’)againstIndianheadphoneusersingeneral(’’categoryusers’’),andtheoverallIndianconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingIndia)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Skullcandyranksoutsidethetop10ofmostusedheadphonebrandsinIndiaManagementsummary:brandusageandcompetitionTop10mostusedheadphonebrandsinIndiaboAtApple58%17%JBL15%14%SamsungSony11%11%OnePlusBose9%8%7%Xiaomi/MiBeatsPhilips5%4Notes:Whatbrandareyourpersonalheadphones?;MultiPick;Base:n=2,997headphoneusersConsumerInsightsGlobalasofJune2024Sources:

TheshareofheadphoneusersusingSkullcandydeclinedby1percentagepointsinceQ1of2021Managementsummary:br