可编辑文档：英国超市用户分析报告：Costco开市客-外文版培训课件2024.7，temu，tiktok.pptx

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可编辑文档：英国超市用户分析报告：Costco开市客-外文版培训课件2024.7，temu，tiktok.pptx

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CONSUMERSBRANDSGrocerystores:CostcoshoppersintheUnitedKingdomConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofCostcoshoppersintheUnitedKingdom:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesAdditionally,thereportallowsthereadertoNumberofrespondents:benchmarkCostcoshoppersintheUnitedKingdom(’’brandusers’’)againstUKgrocerystoreshoppersingeneral(’’categoryusers’’),andtheoverallUKconsumer,labelledas’’allrespondents’’inthecharts.?12,000+forcountrieswiththeextendedsurvey(includingtheUnitedKingdom)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,anFieldwork:internationalsurveythatcoversmorethan15,000brandsacross56countries.?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Costcoranksoutsidethetop10ofmostusedgrocerystoresintheUKManagementsummary:brandusageandcompetitionTop10mostusedgrocerystoresintheUKTescoAldi55%44%42%AsdaSainsbury’sLidl33%33%MorrisonsCo-op24%23%21%IcelandMarksSpencerFarmfoods18%10%4Notes:Fromwhichofthesestoresdoyouregularlybuyfoodandproductsforeverydayuse?;MultiPick;Base:n=4,030grocerystoreshoppersConsumerInsightsGlobalasofJune2024Sources: