译林版高中英语选择性必修第二册精品课件 UNIT 1 The mass media Section C Extending reading,Project,Assessment Further study.ppt

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译林版高中英语选择性必修第二册精品课件 UNIT 1 The mass media Section C Extending reading,Project,Assessment Further study.ppt

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;Part1Readingcomprehension;;第一步速读课文理清脉络

Activity1Skimmingforthemainidea

Readthetextquicklyandfindoutthemainideaofthetext.;Activity2Scanningforthestructure

Readthetextagainandwritedownthemainideaofeachpart.

Part1(Para.1)

Part2(Paras.2-3)

Part3(Paras.4-6)

Part4(Para.7);第二步精读课文领悟细节

Activity3Readthetextcarefullyandchoosethebestanswer.

1.Accordingtoparagraph1,whatisthepurposeofadvertising?

A.Toexistineveryone’sdailylife.

B.Topromoteanyproductorservice.

C.Todeterminewhatonebuys.

D.Todisturbeveryone’slife.;2.Whatistherelationshipbetweenadvertisingandthemassmedia?

A.Advertisementsaregrowinghandinhandwiththemassmedia.

B.Advertisementspromotedthedevelopmentofthemassmedia.

C.Smartphoneappsmakethebiggestdifferencetoadvertisements.

D.Oldnewspapershadanegativeeffectonadvertisements.

;4.Whatkindofpersonislikelytobechosenasabrandambassador?

A.Anycelebritieswholooksweet.

B.Asportsstarwholikesfastfood.

C.Afamousactorwhorunsabusiness.

D.Afictionalcharacterwhoispopular.;5.Whatwillbethebiggestfeatureoftheadvertisementsinthefuture?

A.Itwillreachmorepeoplethaneverbefore.

B.Itwillbemorepersonalizedandefficient.

C.Itwillbemoredigitalandpersonalized.

D.Itwillgiveusbiggerandspecialdiscounts.;Activity4思考分享提升思维

1.Whattechniquesdoadvertisementsemploytopersuadepeopleintobuyingtheirproductsorservices?;Activity5诵读佳句学练写作

1.Readthepassagecarefullyandfindthesentencesdescribingthefutureadvertising.;2.Readthepassagecarefullyandfindthesentencesdescribingthefunctionsofslogans.;第三步深读课文融会提能

Activity6课文语篇填空

Advertisements,whichoftenusewordsandpicturestopersuadepeople

1.(buy)aproductorservice,canbefound2.wego.A3.(success)advertisementwillnotonlymakepeopleawareofaproductorservice,butalsocreateadesiretobuy,behind4._______