商务英语写作综述市公开课获奖课件省名师示范课获奖课件.pptx

IntroductionofInternationalBusinessProcedures书目：《进出口贸易实务》第一章概述

WiththerapiddevelopmentofChina’sforeigntradeandtheconstantincreaseofothereconomicactivitieswithforeigncountries,businesslettersarewidelyusedinthefieldsofeconomyandtrade.

MainContents（foursteps）PreparationofsellersandbuyersNegotiationContractFulfilltheContact12433

StepOne:Preparationseller1.Investigatethemarket市场调研（政治经济文化等）2.Makeexportingplanning制定出口商品经营方案3.advertising广告宣传4.Seekforcustomer,establishbusinessrelations选择客户，建立业务关系和推销网…………Marketbuyer1.Investigatethemarket市场调查2.Makeimportingplanning研究制定进口商品经营方案3.Makesurecertification,FEC落实进口许可证和外汇等4.Checktheseller进行客户资信调查等………….TakeHaierforexample

Steptwo:NegotiationA：老板，又到新货啦！这双运动鞋不错哎？，多少钱一双offer发盘Counteroffer还盘B：这种有气垫旳慢跑鞋，而且是本季度旳新款，一双369元A：什么？这么贵啊？打个折B：最多9.5折A：多优惠一点吧，8折B：不行，最低9折…B:6.5折，这是最低折扣了Acceptance接受A：哈哈，成交，我要一双，帮我装起来!Enquiry询盘让学生用平时购物时旳实际经历掌握四个环节（有网上购物经验更佳）设计场景：学生A扮演购物狂，学生B扮演店老板

Stepthree:Contract2SalesConfirmation售货确认书1SalesContract销售协议1PurchaseContract购货协议2PurchaseConfirmation购货确认书Therearetwokindsofcontractininternationalbusiness：sellerbuyer

StepFour：FulfillContractCIFContractComplaintsandclaimsGetthebilloflading货品装船后取得提单Noticethebuyer向买方发装船告知GetmoneyfrombankwithdocumentsandL/C持全套货运单据连同信用证向银行办理议付Insurance办理保险Quality,weight,origin,health,quarantine向检验检疫局报检，取得检验证书Shippinggoods,declaregoodsatcustoms发运货品，办理出口报关Goods,packing,marks备货、加工、包装、刷唛HastenandcorrectL/C催证、审证、改证Reserveshipment租船订舱Checkonthegoods对货品进行商检Settlethecount结算Using顾客验收ApplyforL/C申请开证Hastenlading发催装告知Getgoods,declaregoodsatcustoms货品到达口岸后接货、进口报关时间上相应如双方对货物有异议SellerBuyer

Structureofthebook1.Theproceduresofinternationalbusiness2.Otherusefulbusinessletter3.Execises

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