剑桥商务英语BEC高级阅读题精讲.pdfVIP

剑桥商务英语BEC高级阅读题精讲

为了让大家更好的准备商务英语BEC考试，给大家了商务英语BEC

高级阅读题精讲,下面就和大家提供，来欣赏一下吧。

Readthearticlebelowaboutexpandingaretailbusiness.

Choosethecorrectwordtofilleachgapfrom(A,B,CorD)

ontheoppositepage.

Foreachquestion21-30,markoneletter(A,B,CorD)on

yourAnswerSheet.

Thereisanexampleatthebeginning,(0)

Shouldyouopenasecondbranch?

Choosingtoexpandyourbusinessbyopeningasecond

locationcanbeoneofthebestdecisionsyou’llever(0),

oroneoftheworst.Beforeyou(21)atadecision,there

areseveralthingsyoushouldchecktoseeifyouareready

totakethisbigsteptowardsexpansion.

Firstly–yourcashflow.Likestartingupanybusiness,a

secondlocation(22)alargeinitialinvestmentandusually

takesalongtimetoturnaprofit.Lookatyourfirm’s

aountscarefully.Ifthese(23)thatyoucannotafforda

long-termdrainonyourfinancialresources,thenitis

probablybettertowait.

Secondly–yourpersonnelandsystems.Ifyoudon’thave

amanagementteam(24)placealready,youshouldprobably

thinkaboutestablishingonebeforeopeningasecondbranch.

Thesame(25)inthecaseofoperatingsystemsandcontrols.

Thebetterorganizedyourbusinessnow,thebetter

organizedyoursecondlocationwillbe,too.

Also,youneedtothinkaboutyourmarket.Isyourcurrent

sitedoingasmuchbusinessasitcan(26),orarethere

waysyoucouldgrowwithoutopeningasecondbranch?Try

expandinginternallyfirst.Similarly,don’t(27)that

justbecauseyourbusinessissuessfulinonetown,itwill

immediatelysueedina(28)munity.Researchyourpotential

marketsbeforesettingupshop,and(29)yournewbranchto

answerthespecificneedsofthesemarkets.

Finally,berealisticaboutthetimeyouneedtoinvestto

makeasecondlocationwork.Youdon’twanttotake(30)

somuchworkthatyoucan’thonouryourmitments.

Example:

AhaveBdecideCd