新境界职业英语综合教程2精华版-课件-unit-1-(2).ppt

2023/5/24;ApproachingWorkplace;Task1;Nowdiscussthequestionsbelowandthenreporttoyourclass.;2.Whatpricecanyouguess?Doyouthinkit’sreasonableortoo

highforyou?

3.Wherecanyoubuytheseproducts?;4.Whatdoesthepictureinthecentertellus?

5.Howdoesamanufacturercommunicateanewproductto

consumers?;WorkplaceCommunication;Youwillhearfivestatements.Listentothemcarefullyandmatch

eachstatementwiththecorrespondingpicture.;Listentothestatementsagainanddecidewhetherthesesentencesare“Right”or“Wrong”.Ifthereisnotenoughinformationtochoose“Right”or“Wrong”,choose“Notmentioned”.;3.Siemensrunsapromotiononitswashingmachineoffering￡30

cashback.

a.Right.b.Wrong.c.Notmentioned.

4.Adidassellsitssportswearproductsinspecialistshops.

a.Right.b.Wrong.c.Notmentioned.

5.Coca-Colalaunchesalotofnewproductstoboostitssales.

a.Right.b.Wrong.c.Notmentioned.;UsetheRightWord;1.Volkswagencreatedanewmodelofhybridcarthatcanuseeitherpetrolorelectricity.

2.AlfaRomeoCompanypricesitsnewsportsbicycleat$2900.

3.Siemensrunsapromotiononitswashingmachineoffering￡30cashback.

4.Nikesellsitssportswearproductsinspecialistshops.

5.Pepsilaunchesalotofadvertisingcampaignstoboostitssales.;;ModelDialogue;Listentothemodeldialogueagainandcheckyouranswers.Thenpracticethedialogueandtrytorole-playitwithyourpartner.Whenyourole-playit,youareexpectedtousetheMindMapbelow,butdoNOTlookatthemodeldialogue.;Back;Jane:Peter,whoarethepotentialcustomersofournewproducts?

Peter:Em…Ithinkathletesandthosewhoregularlydosportsareourtargetcustomers.

Jane:That’sright.So,whatmarketingtoolscanweusetolaunchthenewproducts?

Pet