商务英语写作订单和确认函市公开课获奖课件省名师示范课获奖课件.pptx

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商务英语写作订单和确认函市公开课获奖课件省名师示范课获奖课件.pptx

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BUSINESSWRITING

商务英语写作9/26/20241

Chapter4

OrdersandConfirmationLetters

订单与确认函9/26/20242

Orders订单Anorderintradeisdefinedas“arequestbyacustomerforacompanytosupplygoodsorservice”.Itistheresultofanofferoracounter-offerwithapositiveacceptance.Anorderletterisimportantandwidelyusedtocompleteatransaction.Orderlettersneedtobeclearandconcisetoavoidconfusion.Besidessufficientinformationmustbeprovidedsothattherewillbenofurtherquestionsabouttheorder.9/26/20243

Questions？Whatisanorder？arequestbyacustomerforacompanytosupplygoodsorserviceGood-neworbadnews？Good-newHowtogetanorder？offerandcounter-offer报盘及还盘9/26/20244

TobeeffectiveCorrectClearConciseCompleteConciseCourteous9/26/20245

Howtowriteaneffectiveorderletter？Orderlettersusuallyfollowthefollowingstepsinwriting▼Openwithreferencetosomepreviouscontactssuchascatalogue,orphonecall,exhibitionortradefair,etc.Thishelpsthereaderfindouttheintentionoftheletter.▼Describetheorder▼Mentionpaymentanddelivery▼Expresscourtesy9/26/20246

Confirmationletters确认函Whenacompanyreceivesanorderletterororderform,itoftenrespondswithaconfirmationletter.Confirmationletteralsousesdirectorderofwriting.Itmustbeclearandspecificaboutwhatisbeingconfirmedorwhatisbeingchanged.9/26/20247

Theletterusuallycontainsthefollowingparts:▼Thanksfortheorder▼Favorablecommentontheitemsrequired▼Assuranceofyourbestattention▼Otheritemswhichmaybeofinteresttothebuyer▼Hopeforfurtherorder9/26/20248

Whenyouareunabletoaccepttheorder,youshouldreplyintimeeithertodeclinetheorderortomakeacounter-offer.Theletterofthiskindusuallycoversthesecontents:▼Thanksfortheorder▼Properreasonstodeclinetheorderwithregret▼Recommendationofotheritemsasareplacementorpresentationo