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NewProductIntroduction|LEDTOUCHBATTENPERFORM|04/20141BULUMAPACNewProductIntroductionLEDTOUCH?BattenPerformIndoorLuminairesColeSiu|Apr2014|BUINDLUMAPAC
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Content1.ApplicationInformation2.ProductPortfolioRange3.ValueProposition,FeaturesBenefits4.TCOUplampingPossibilities5.Specifications6.CompetitivePositioning7.ProductAvailability8.PackagingCommunication9.FrequentlyAskedQuestionsNewProductIntroduction|LEDTOUCHBATTENPERFORM|04/2014
3ApplicationInformationTargetApplicationsLEDTOUCH?BattenPerform,2-feetand4-feettoreplaceHOT5tubebattenof2x24Wand2x54Winapplicationssuchas:OfficeLightingPublicareaincommercialbuildingShoppingmallFashion/gadgetshopHigh-classsupermarketLibrary/schoolTargetCustomersKeytargetedverticalsegments:OfficeShopshoppingmallHotelPeople:ShopownerBuildingownerArchitectInteriordesignContractorsNewProductIntroduction|LEDTOUCHBATTENPERFORM|04/2014
LEDTOUCHBattenPerformProductPortfolioFY141000lm1500lm2000lm200lm4BattenStandardPortfolioTobelaunchedinFY14PerformanceValueforMoneyBudgetGoodEnoughTLSLEDTOUCHOPTIVALU1ft-4W2ft-7W4ft-12WAchieve2ft-15WAchieve4ft-28WEasy2ft-10WEasy4ft-18WPerform2ft-20W1ft-4W2ft-7W4ft-12W3ft-9WT5T8BattenLEDCOMFO4000lmPerform4ft-40WSEGMENTATIONNewProductIntroduction|LEDTOUCHBATTENPERFORM|04/2014
LEDTOUCHBattenPerform
ValueProposition,FeaturesBenefitsProductDetailsValuePropositionProductfeatures:2ft,4ftlinearluminaires2ft-2000lm@20W4ft-4000lm@40W100lm/W110?beamangle,CRI8550000hrsSurface/PendentmountCB,CCCFitforspecifiers/end-userwithexpectationforauniquedesignhigherthanmarket-averageLUMperformance,forofficeandotherpremiumapplications.Benefits/UniqueSellingPointsElegant,slimandfuturisticdesignEasyinstallationSeamlessandcontinuouslightconnectionCanconnectupto10pcs(12metres)Suspension-mount/surface-mountHighuniformityoflightAvailable
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