东南亚彩妆电商行业市场洞察-2024.07-41正式版WN8.doc

20247

数据报告?业洞察市场本地化指南

2

202212TMOGroup

TMOGroupShopeeLazada

TMO

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3

-

-

-TOP

-/TOP

-

TMO

TMO

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垫

Statista

2024342.1

3.3%4%

TMO

1.

2.

3.

4.

5.

6.

/

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///

20246

ShopeeLazada

5

-

2.16,315

373.3

8,572

6,879

2,284

1,436

1,434

315

TMO:

20246ShopeeLazada

2.1

41.0%

32.9%

?.%

.%

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20246

ShopeeLazada

6

-

TMO:

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40%

40%

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20246

ShopeeLazada

7

-TOP

TOP

Bioderma

.%

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BLACKROUGE

Wardah

Cocoon

Maybelline

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TMO:

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O.Two.OFocallure

BiodermaBLACKROUGE

WardahWardah

Wardah

20246

ShopeeLazada

8

-/TOP

TOP

MakeOver.%

TOP

Bioderma.%

TOP

LaGlace.%

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TOP

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?

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20246

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9

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20246

ShopeeLazada

10

-

?

.%

.%

.%

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TMO:

ShopeeLazada

37.0%32.9%

20246

ShopeeLazada

12

-

TMO:

70%

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20246

ShopeeLazada

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TOP

.%

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BLACKROUGEWardahMaybellineHanasui3CEImplora

MakeOverromndFocallureO.Two.O

BLACKROUGE

Wardah

Maybelline

Hanasui