市场营销PPTppt课件.pptx

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市场营销PPTppt课件.pptx

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MarketingPhilosophiesMarketing

Marketing

Marketingistheconcepttoknowyourcustomersneedsandwants,providingproductsandserviceswhichservesasasolutionforcustomersproblem.Inmodernworldorganizationstakecareoftheircustomersandmaintaininglongtermrelationship.Inpastorganizationsnothadsimilarthinkingasitistoday,marketingconceptisadoptedbyorganizationinadifferentway.Thethinkingandperceptionsoforganizationarerefertothephilosophies“Organizationpictureofmarketing”

TherearefivedifferenttypesofmarketingconceptsProductionConceptProductConceptSellingconceptMarketingconceptSocietalMarketingConcept

ProductionConceptCustomersbuytheproductswhichareproducedonmasslevelatlowcostandwidelyavailableinthemarket.Thisconcepttotallyphaseoutcustomer,productiontakeplacewithouttakingcustomersneedsandwantsintoconsideration.Thisconceptworkswellwhenthedemandofproductismorethansupplyorproductcostisrequiredtobereducedbyfollowingthepracticeofmassproduction.

Theorganizationpreachingthisconceptnotlastlongbecausethisconceptignoretheotherimportantfactorslikecompetition,newproducts,customersatisfactionetc.Organizationmostofthetimecompromiseonqualityinordertoreducethecostoftheproductwhichresultsincustomerdissatisfactionleadstowardsproductfailure.

ProductConceptTheideabehindproductconceptiscustomerwillbuytheproductthatisbestinquality,design,featuresanddurability.Organizationsfollowproductconceptaretoomuchfocusedontheirproductthattheylostsiteofotherimportantfactorslikecustomerneedsandwants.

Thisconceptleadstowards“MarketingMyopia”whichmeansorganizationfallwithlovewiththeirexistingproductsthattheyneverthinkaboutotheralternatives.Ifaorganizationisonlyfocusedinproducingbestdesktopcomputersforcustomerwithoutkeepinginmin