商务英语写作-chapter-2市公开课获奖课件省名师示范课获奖课件.pptx

商务英语写作-chapter-2市公开课获奖课件省名师示范课获奖课件.pptx

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高等学校英语拓展系列教程主编:胡英坤车丽娟外语教学与研究出版社

Chapter2StructureandStylesofBusinessLetters商务信函旳构造与格式

StructureandStylesofBusinessLettersChapter2Thefirstimpressionabusinesslettermakesonitsreaderoftendetermineswhetherthatletterwillactuallyberead,anditalsomaydeterminethereader’sreactiontothecontentsoftheletter.

Chapter2ContentsofthischapterI.StructureofBusinessLettersII.StylesofBusinessLettersIII.EnvelopAddressingIV.Practice(additional)StructureandStylesofBusinessLetters

Chapter2I.StructureofBusinessLettersBusinesslettersareusuallycomposedof12elements:1.Letterhead2.Date3.Insideaddress4.Attentionline5.Salutation6.Subjectline7.Body8.Complimentaryclose9.Signature10.Referenceinitials11.Enclosure(onattachment)12.CopynotationStructureandStylesofBusinessLetters

StructureandStylesofBusinessLettersChapter2Amongthe12elements,letterhead,date,insideaddress,salutation,body,complementarycloseandsignaturearenecessary,whiletheothersareoptional.I.StructureofBusinessLetters

Chapter21.Letterhead信头StructureandStylesofBusinessLettersThenameofthecompanyItsaddressandpostalcodeTelephonenumberFaxnumberCompanywebsiteaddressE-mailaddressAtrademarkoraslogan,etc.

Chapter2StructureandStylesofBusinessLettersEASTERNTEXTILESIMP.EXP.CO.,LTD.12389ChangchunRoad,Dalian,ChinaTel:(0411)8660#####Fax:(0411)8650####Example1.Letterhead信头

SampleLetterhead

Chapter2StructureandStylesofBusinessLetterstypedbelowthelastlineoftheletterheadThecommonformatiseitherAmerican(Month/Day/Year)orBritish(Day/Month/Year).Themonthwritteninfullispreferredbecauseitmaycreateconfusionifwritteninnumbers.2.Date日期

Chapter2StructureandStylesofBusinessLettersJune12,202320June,2023Donotuseonlyfigures,i.e.12/6/06Examples2.Date日期

Chapter2StructureandStylesofBusinessLettersRewritethefollowingdateforst

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