《会议与宴会管理》-课程教学大纲.doc

《会议与宴会管理》-课程教学大纲.doc

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SyllabusofConventionBanquetManagement

I.BriefsoftheCourse

CourseCodeCourseName:ConventionBanquetManagement

Type:Limitedoptionalcourses

AcademicHours:36

AcademicCredits:2

TargetStudents:HospitalityManagementMajors

AssessmentMethod:Essay

FoundationCourse:CET-4,HospitalityEnglish-I

II.IntroductionoftheCourse

ThiscourseisstronglyrecommendedtoHospitalityManagementmajors.It’sfocusonbasicprinciples,proceduresandbestpracticesofconventionbanquetmanagement,includingdatamining,costcontrolandotherapplicationsinconventionbanquetenterprisesoperations.

III.CourseTypeTeachingObjectives

ThiscourseisalimitedoptionalcourseforHospitalityManagementmajors.Itaimstohelpstudentsunderstandthecurrentsituationsandfutureofconventionbanquetindustry,aswellascostcontrolandotherstrategiesandtacticsinthisfield,soastofosterthestudents’serviceskillsandspirit,enhancetheirpassionandcompetencefortheirfuturecareerdevelopment.

IV.ContentsRequirements

ModuleI FundamentalsofMeetings

I.LearningObjectivesRequirements

Throughthestudyofthischapter,studentsaresupposedto:

understanddefinitionsofmeetingtypes

knowinternationalorganizationsofmeetingmanagement

knowingthemajormeetingandbanquetorganizationsinChina

II.Contents

UnitOne BriefOnTheCourse

MainContents

Briefonthecourse;

SharpeningYourMeetingVocabulary

BasicTheoriesLearningPoints

TypesofMeetings

InternationalOrganizationsOfMeetingManagement

IndustrialFramework

Applications

CategoriesofMeetings

UnitTwo FundamentalsofMeetingIndustry

MainContents

TypesofMeetings

Goingglobal

Networking

Certificates

IndustrialChain

PCODMC(global/China)

somerelatedpolicies(global/China)

BasicTheoriesLearningPoints

TypesofMeetings

Certificates

IndustrialframeworkofMICEindustry

Applications

MICEorganizations

MICEcertificate

III.Exercises

Int

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