《向外土司学外贸1：业务可以这样做》笔记.docxVIP

《向外土司学外贸1：业务可以这样做》读书随笔

目录

一、内容概要................................................3

1.1为什么选择学习外贸...................................3

1.2外贸行业的现状与挑战.................................4

1.3本书的目的和结构.....................................5

二、基础知识篇..............................................6

2.1外贸基本概念.........................................7

2.1.1国际贸易的定义...................................8

2.1.2外贸流程简介.....................................9

2.2外贸术语解析........................................11

2.2.1主要贸易术语解释................................12

2.2.2贸易条款和惯例..................................14

2.3外贸平台与工具......................................15

2.3.1B2B平台介绍.....................................16

2.3.2其他外贸辅助工具................................17

三、业务技能篇.............................................18

3.1市场调研与分析......................................19

3.1.1目标市场选择....................................21

3.1.2市场需求分析....................................22

3.2客户开发与维护......................................23

3.2.1客户寻找策略....................................25

3.2.2客户关系管理....................................26

3.3产品定价与谈判......................................27

3.3.1定价策略........................................29

3.3.2谈判技巧与策略..................................30

四、业务流程篇.............................................31

4.1询盘与发盘..........................................33

4.1.1询盘流程........................................34

4.1.2发盘要点........................................35

4.2还盘与接受..........................................36

4.2.1还盘原因分析....................................37

4.2.2接受条件与谈判..................................38

4.3签订合同............................................40

4.3.1合同基本要素....................................41

4.3.2合同签订注意事项................................42

五、风险防范与控制篇.......................................44

5.1政治风险及应对......................................45

5.1.