IT商业价值倍增的源泉:业务与技术的融合.ppt

IT商业价值倍增的源泉:业务与技术的融合.ppt

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IBMConfidentialReference:EAvalueoverviewpresentationBusinessArchitecturereferstotheprocesses,information,people,businesslocations,eventsthattriggerbusinessprocessesandtheoverallbusinessstructureoftheorganization.EnablethebusinessandhelptoensurethatthedesiredbusinesscapabilitiesandstrategicdirectionsaremetIBMConfidentialThereisasubsetwhichismeasurablebytheITorganization;Thereisaseparatesubsetwhichisrelevanttotheenduser’sbusiness;Thoseitemsthatarebothmeasurableandrelevantcanbeusetomeasurecustomersatisfaction.WhenITfunctionsprimarilyasatechnologycommodityprovider,metricssuchas“systemuptime”ortransactionsprocessed”aresufficientAsITbecomesastrategiccontributor,newbusiness-orientedmeasureshouldbeadded,suchassalesforceproductivity,customerretentionormarketshareActivitiesaremeasurableandrelevanttointernalcustomersatisfactionIBMConfidentialIBMConfidentialUnderstandingcurrentstrategyworkInpast,biggestdifficultiesNow:CBMwithlens‘strategicdifferentiation’Others:valuechainanalysis,SWOTanalysis,etc.GoodlinktosectorsandtoIBMresearch:InstituteforBusinessValue:AutomotiveTechnologypull(forecast)ScenarioenvisioningNot1predictivescenarioforfutureIBMConfidential战略上,建立业务与IT战略之间的紧密联系,组织上,定义清晰的业务与IT职IT投资,对IT项目进行顺序排列以产生最大化的业务影响企业架构,统一的企业IT蓝图,衡量标准,以业务为导向的IT衡量标准IBMConfidentialIBMConfidentialThisslide:Howmanyofyouhaveascore-cardtomeasureyourrelativealignment?WhatleadersneedtodayarecompellingandsimplestraightforwardwaystounderstandcomplexsituationsandhowtoproceedIfyourbosstoldyouonMondaythathewoulddoanythingyouwantedtobesuccessful,thesemightbethe5thingsyouwouldaskhimfor:SimpleandcompellingisthemantraK;TransitiontoExamples:Whatdowetakeawayfrom3examples?We’regoingtotalktoyouaboutForyoutobetterunderstand

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