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Copyright?2014PearsonEducation,Inc.Copyright?2014PearsonEducation,Inc.PublishingasPrenticeHall
Chapter9OnlineRetailandServicesCopyright?2014PearsonEducation,Inc.PublishingasPrenticeHall
BlueNileSparklesforYourCleopatraWhyisselling(orbuying)diamondsovertheInternetdifficult?HowhasBlueNilebuiltitssupplychaintokeepcostslow?HowhasBlueNilereducedconsumeranxietyoveronlinediamondpurchases?WhataresomevulnerabilitiesfacingBlueNile?Wouldyoubuya$5,000engagementringatBlueNile?Copyright?2014PearsonEducation,Inc.PublishingasPrenticeHallSlide9-3
What’sNewinOnlineRetail,
2013–2014MobilecommercenearlydoublesRapidgrowthinsocialcommerceOnlineretailstillthefastestgrowingretailchannelBuyingonlineanormal,mainstreamexperienceSelectionofgoodsincreases,includesluxurygoodsInformationalshoppingforbig-ticketitemsexpandsSpecialtyretailsitesshowrapidgrowthIntegrationofmultipleretailingchannelsCopyright?2014PearsonEducation,Inc.PublishingasPrenticeHallSlide9-4
TheOnlineRetailSectorMostimportantthemeinonlineretailingisefforttointegrateonlineandofflineoperations$16trillionU.S.economyU.S.retailmarket$11.4trillion71%oftotalgrossdomesticproduct(GDP)Copyright?2014PearsonEducation,Inc.PublishingasPrenticeHallSlide9-5
TheRetailIndustry7segments(clothing,durablegoods,etc.)Foreach,usesofInternetmaydifferInformationvs.directpurchasingGeneralmerchandisersvs.specialtyretailersMailorder/telephoneorder(MOTO)sectormostsimilartoonlineretailsectorSophisticatedorderentry,delivery,inventorycontrolsystemsCopyright?2014PearsonEducation,Inc.PublishingasPrenticeHallSlide9-6
CompositionoftheU.S.RetailIndustryFigure9.1,Page566Copyright?2014PearsonEducation,Inc.PublishingasPrenticeHallSlide9-7SOURCE:BasedondatafromU.S.CensusBureau,2012.
E-commerceRetail:TheVisionReduceds
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