品牌设计英文文献.pdf

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BrandDesign:AReviewofEnglishLiterature

1.Introduction

Branddesignplaysacrucialroleinestablishingastrong

anddistinctiveidentityforacompanyorproduct.It

encompassesvariouselementssuchaslogodesign,packaging,

typography,colorschemes,andoverallvisualrepresentation.

Overtheyears,branddesignhasevolvedtobecomea

significantaspectofmarketingandhasgainedimmense

importanceincreatingapositivebrandimage.Inthisarticle,

wewillexploretheEnglishliteratureonbranddesignandits

impactonconsumerbehavior.

2.TheImportanceofBrandDesign

Branddesignservesasthevisualrepresentationofa

brand’sidentity.Ithelpstodifferentiateabrandfromits

competitorsandcreatesauniqueperceptioninthemindsof

consumers.Studieshaveshownthatawell-designedbrandcan

significantlyinfluenceconsumerbehavior,includingpurchase

decisionsandbrandloyalty(Kapferer,2012).Avisually

appealingandconsistentbranddesignenhancesbrand

recognition,buildstrust,andcreatesemotionalconnections

withconsumers.

1

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3.ElementsofBrandDesign

3.1LogoDesign

Thelogoisoneofthemostrecognizableelementsofbrand

design.Itservesasavisualsymbolthatrepresentsabrand’s

identity.Awell-designedlogoissimple,memorable,andeasily

identifiable.Itshouldconveythebrand’svalues,personality,

andessence.Researchsuggeststhatastronglogodesign

positivelyinfluencesbrandperceptionandincreasesbrand

trust(Keller,2013).

3.2PackagingDesign

Packagingdesignplaysacrucialroleinattracting

consumersandinfluencingtheirpurchasedecisions.Itnotonly

protectstheproductbutalsocommunicatesthebrand’s

messageandcreatesamemorableexperienceforthe

consumers.Thepackagingdesignshou

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