世纪商务英语写作训练Lesson3补充新省名师优质课赛课获奖课件市赛课一等奖课件.pptx

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世纪商务英语写作训练Lesson3补充新省名师优质课赛课获奖课件市赛课一等奖课件.pptx

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Lesson3StructureandStyleofBusinessLetters商业信函旳构造与格式

Rememberthearrangementofeveryelementinabusinessletter.5stylesofbusinesslettersPunctuationstyles2waystoaddressenvelopSampleanalysisNotesfromonpage41,especiallynote3.Exercises

LetterStructuresandPlacementBroadlyspeaking,businesslettersareusuallycomposedoftwelveelements,amongwhichsevenelementsarenecessaryforabusinessletter,whiletheothersareoptional.Sevennecessaryelements:letterheaddateinsideaddresssalutation(称呼）thebody（正文）thecomplementaryclose（结尾敬词）signature

LetterStructuresandPlacementLetterheadThenameofthefirminletterheadshouldbethesender’sname,sotheaddressshouldbethesender’saddress.DateDateistypedafewlinesbelowthelastlineoftheletterhead.ThecommonformatisusuallyAmericanone(Month/Day/Year).Toavoidconfusion,themonthwritteninfullispreferred.InsideaddressInsideaddressshouldbethereceiver’saddress.Itistypedsingle-spacedattheleftmargin.Attentionline指明收信人Ifyousendyourmessageofficiallytoanorganization,anattentionlineallowsyoutosenditdirectlytoaspecificindividual,officer,ordepartment.

LetterStructuresandPlacementSalutation称呼Itistwolinesbelowthelastlineoftheinsideaddressortheattentionline(ifused).Iftheletterisaddressedtoanindividual,usethatperson’scourtesytitleandlastname(DearMr.Lanbam).Evenifyouareonafirst-namebasis(DearLeslie),besuretoaddacolon(oracomma,notasemicolon)afterthesalutation.Useanindividual’sfullname(DearLeslieLanbam)onlywhengenderisunknown.SubjectLine事由/主题行Asubjectlinehelpsidentifythesubjectoftheletter.Althoughexpertssuggestplacingthesubjectlinetwolinesbelowthesalutation,manybusinessesactuallyplaceitabovethesalutation.Asubjectlineisoftenunderlinedortypedincapitals.e.g.SUBJ