Disqo_2024年人工智能热潮_消费者对生成式AI认知态度的演变分析报告_How consumer sentiment is evolving on generative AI.pdf
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ReportMAY2023
HIONAI
Howconsumer
sentimentisevolving
ongenerativeAI
Trackingpersistentchallengesincustomerperceptions
Tracking+unpackingconsumer
sentimentongenerativeAI
Afewmonthsago,DISQOreleaseditsfirstreportonconsumerperceptionsofgenerative
AI.Intheinterim,ChatGPT,Midjourney,Bard,andothershavedominatedbothcorporate
andsocialconversationswhileencroachingintoever-newerapplications.Asuserises,
DISQOistrackingsentimenttokeepmarketersontopofcustomerexperienceswith...and
perceptionsofgenerativeAI.
Inourfirstreport,wesawclearchallengesforgenerativeAIinthecourtofpublicopinion.
Low-levelknowledge,abysmaltrust,andstrongcallsfortransparencyshowcasedpeople’s
worriesaboutAI’simpactonournearanddistantfuture.
However,earlyskepticismcanbesoftenedbytransparentcommunicationsandrepeated
exposuretothetechnology.AndexposuretogenerativeAIisabundantrightnow.Wemight
expectsentimenttoimproveasadoptionincreases,modelsevolve,andpeopleare
exposedtomoreapplications.Butjusthowmuchofashiftareweobservingintheseearly
daysofgenerativeAI?Areperceptionschangingatpacewiththerapidadoption?
•Howareawarenessandutilizationchanging?
•Whatissuesarepeoplemostexcitedandconcernedabout?
•HowimportantisdisclosurewhengenerativeAIisused?
•HowdogenerativeAIusersandnon-usersdifferintheirperceptions?
Toanswertheseandotherquestions,wereplicatedouroriginalgenerativeAIsurveyand
analyzedhowperceptionshavechangedsinceFebruary.Overall,thenewdataillustrates
what’schanged,whathasn’t,andilluminatestheever-evolvingplaceofgenerativeAIwith
keyaudiences.
Reportmethodology
FieldedonApril22,
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