Unit 1　Section Ⅴ　Extended reading 学案 高中英语译林版（选择性必修第二册）.docxVIP

SectionⅤExtendedreading

Step1速读——整体理解文意

Ⅰ.明文章大意

Whatisthemainideaofthepassage?

A．Thefutureofadvertising.

B．Thegreatpowerofadvertising.

C．Differentattitudestoadvertising.

D．Differentformsofadvertisements.

Ⅱ.悉篇章结构

Step2细读——深度获取细节

1．Whatisthepurposeofanadvertisement?

A．Togiveawarning.

B．Tocollectinformation.

C．Topromoteaproductorservice.

D．Totellpeopleofsomeinformation.

2．WhendocompaniesprefertoplacetheiradvertisementsonTV?

A．Atnight.

B．Inthemorning.

C．Atprimetimes.

D．Betweentwoprograms.

3．Whatkindoflanguagedoesasloganuse?

A．Vividandfluent.

B．Commonanddull.

C．Complexandunforgettable.

D．Notcomplicatedbutunforgettable.

4．Whoissuitabletobea“brandambassador”？

A．Anadvertiser.

B．Afamousactor.

C．Apotentialbuyer.

D．Anadvertisementagent.

Step3读后——课文语法填空

Advertising,1.purposeistopromoteaproductorservice，hasbecomepartofmodernlife.Thehistoryofadvertising2.(link)withthatofthemassmediafromtheancienttimes.Butadvertisementsnowadaysare3.(interactive)thantheancientones.Withthemassmedia4.(reach)somanypeople，itbecomesaperfectvehicleforadvertisers.Companiesoftenlaunchmassmediaadvertisingcampaigns5.(promote)productsorservices.Advertisershavedevelopedwaystopersuadepeople6.purchasingproducts，suchasusingsloganstocommunicate7.(effective)oremployingfamouspeopleasbrandambassadors.Besides，product8.(place)infilmsandgamesisanothertechniqueused.Weabsorb9.theseadvertisementsconveywithouteventhinkingtoomuch.Tosumup，advertisingisbecomingmorepersonalizedandinthefuturewearelikelytoenjoy10.(promote)targetedspecificallyatus.

Ⅰ.补句子析结构

1．Thehistoryofadvertisinghasalwaysbeencloselylinkedthatofthemassmedia.(P11，Para.2)

结构分析：此句是