高中英语课件Unit 1　Section Ⅴ　Extended reading.pptxVIP

;;;Step1速读——整体理解文意

Ⅰ.明文章大意

Whatisthemainideaofthepassage?

A.Thefutureofadvertising.

B.Thegreatpowerofadvertising.

C.Differentattitudestoadvertising.

D.Differentformsofadvertisements.;Ⅱ.悉篇章结构;Adverti-

sing:the

powerof

persuasion;Step2细读——深度获取细节

1.Whatisthepurposeofanadvertisement?

A.Togiveawarning.

B.Tocollectinformation.

C.Topromoteaproductorservice.

D.Totellpeopleofsomeinformation.;2.WhendocompaniesprefertoplacetheiradvertisementsonTV?

A.Atnight.

B.Inthemorning.

C.Atprimetimes.

D.Betweentwoprograms.;3.Whatkindoflanguagedoesasloganuse?

A.Vividandfluent.

B.Commonanddull.

C.Complexandunforgettable.

D.Notcomplicatedbutunforgettable.;4.Whoissuitabletobea“brandambassador”？

A.Anadvertiser.

B.Afamousactor.

C.Apotentialbuyer.

D.Anadvertisementagent.;Step3读后——课文语法填空

Advertising,1.purposeistopromoteaproductorservice，hasbecomepartofmodernlife.Thehistoryofadvertising2.____________

_______(link)withthatofthemassmediafromtheancienttimes.Butadvertisementsnowadaysare3.(interactive)thantheancientones.Withthemassmedia4.(reach)somanypeople，itbecomesaperfectvehicleforadvertisers.Companiesoftenlaunchmassmediaadvertisingcampaigns5.(promote)productsorservices.;Advertisershavedevelopedwaystopersuadepeople6.purchasingproducts，suchasusingsloganstocommunicate7.(effective)oremployingfamouspeopleasbrandambassadors.Besides，product

8.(place)infilmsandgamesisanothertechniqueused.Weabsorb9.theseadvertisementsconveywithouteventhinkingtoomuch.Tosumup，advertisingisbecomingmorepersonalizedandinthefuturewearelikelytoenjoy10.(promote)targetedspecificallyatus.;;1.Thehistoryofadvertisinghasalwaysbeencloselylinkedthat