新职业英语_经贸英语教案_Unit1.pdf

Unit1

BusinessRelations

本单元结合国际经贸业务中的典型工作流程、工作场景，概述经贸行业中的第一

个工作环节——“建立业务关系”：

建立业务关系：通过整体介绍首先明确建立业务关系的重要性、常用方法以

及一些注意事项，并结合具体实力初步掌握业务关系的方法，如写商务信件

(ReadingA);

客户接待：在具体的场景下——包括打电话和直接会面，公司相关人员约见、

接待客户，向客户介绍自己的公司及产品，并就合作意向和事宜进行初步接

洽(ListeningSpeaking);

客户背景：通过多种途径了解客户的背景信息，对可能进行合作的客户及其

产品有比较清楚准确的了解(ReadingB);

确立业务关系：客户与公司通过比较正式的形式——书面方式，沟通和确立

业务关系(Writing).

UnitObjectives

Afterstudyingthisunit,youareableto:

Understandhowtoestablishbusinessrelations

Receiveaclient

Answerphonecallsfrompotentialcustomers

Writeandansweremailsforestablishingbusinessrelations

1.Warming-up

Task1

Thefollowinglogosrepresentsomeofthemostfamousmultinationalcompaniesin

theworld.Whichonesareyoufamiliarwith?Pleasechooseandtalkaboutthe

companiesandtheirproductsorservicesbriefly.

Phliops

RoyalPhilipsElectronicsoftheNetherlandsfocusesonimprovingpeople’s

livesthroughtimelyinnovations.Asaworldleaderinhealthcare,lifestyleand

1

lighting.Philipsintegratestechnologiesanddesignintopeople-centricsolutions,

providingagreatvarietyofproductssuchasjuicer,coffeemaker,patientmonitor,

etc.

Nokia

NokiaCorporationisaFinnishmultinationalcommunicationscorporation

engagedinthemanufacturingofmobiledevicesandinconvergingInternetand

communicationsindustries.Itistheworld’slargestmanufacturerofmobile

telephone.

Wal-Mart

Wal-MartStores,Inc.isanAmericanpubliccorporationthatrunsachainof

large,discountdepartmentstores.Itistheworld’slargestpubliccorporationby

revenue,accordingtothe2008FortuneGlobal500.Thecompanywasfounded