周三多管理学第五版 滚动计划法的原理.pdfVIP

周三多管理学第五版滚动计划法的原理

TheRollingPlanMethod,alsoknownastheRollingPlanningmethod,

isastrategicmanagementconceptthatfocusesonthecontinual

revisionandadjustmentofacompanysstrategicplaninresponseto

changesinthebusinessenvironment.Thisapproachinvolves

breakingdowntheannualplanningcycleintoshortertimeframes,

typically3-6months,allowingformorefrequentassessmentsof

progressandadjustmentstotheplanasneeded.

滚动计划法，又称滚动规划法，是一个战略管理概念，侧重于根据企业环境

的变化不断修订和调整公司的战略计划。这种方法将每年的规划周期分解为

较短的时间段，通常为3-6个月，允许更频繁地评估进展并根据需要调整计

划。

OneofthekeyprinciplesoftheRollingPlanMethodisitsflexibility

andadaptability.Traditionalstrategicplanningmethodsoften

involvecreatingafixed,long-termplanthatmaybecomeoutdated

orirrelevantasmarketconditionsandotherfactorschange.By

contrast,theRollingPlanMethodenablesorganizationstoadjust

theirplansonamorefrequentbasis,allowingthemtorespondmore

effectivelytochangesinthebusinessenvironment.

滚动计划法的一个关键原则是其灵活性和适应性。传统的战略规划方法往往

涉及制定一个固定的长期计划，随着市场条件和其他因素的变化，这些计划

可能会过时或不再相关。相比之下，滚动计划法使组织能够更频繁地调整其

计划，从而更有效地应对业务环境的变化。

AnotherimportantaspectoftheRollingPlanMethodisitsfocuson

continuousmonitoringandevaluation.Thisapproachencourages

organizationstoregularlyassesstheirprogresstowardsstrategic

goalsandmakeadjustmentsasnecessary.Byregularlyreviewing

theirplansandperformance,companiescanidentifypotentialissues

oropportunitiesearlyandtakeproactivemeasurestoaddressthem.

滚动计划法的另一个重要方面是其专注于持续监测和评估。这种方法鼓励组

织定期评估其朝着战略目标的进展，并根据需要进行调整。通过定期审查他

们的计划和表现，公司可以及早发现潜在问题或机会，并采取积极措施加以

解决。

Furthermore,theRollingPlanMethodpromotesamoreagileand

responsiveapproachtostrategicmanagement.Infast-pacedand

dynamicbusinessenvironments,theabilitytoquicklyadaptto

changingconditionscanbeasignificantcompetitiveadvantage.By

embracingaRollingPlanapproach,organizationsca