芬兰重度游戏玩家目标客户分析报告-外文版培训课件2024.6，temu.ppt

CONSUMERSBRANDS

Targetaudience:Heavygamers

inFinlanConsumerInsightsreport

June2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered’’10hours’’ormoretothesingle-pickquestion’’Ingeneral,howmanyhoursperweekdoyouspendplayingvideogames?’’.

ThereportoffersthereaderacomprehensiveoverviewofheavygamersinFinland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkheavygamersinFinland(’’targetaudience’’)againsttheaverageFinnishconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingFinland)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

HeavygamersinFinland

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

Heavygamerstendtobeyounger,41%arepartofGenerationZ.

Heavygamersarepredominantlymale.Manyheavygamershavealowannual

householdincome.

47%ofheavygamersliveinalargecity.

Havingagoodtimehasmoreimportancetoheavygamersthantotheaverageconsumer.

GamingandeSportsarerelativelypreva