果果即达物流软件策划案.docx

果果即达物流软件策划案

目录

1项目简介···············································1

2项目来源···············································1

2.1水果产品运输不够迅速································1

2.2水果产品不够新鲜····································2

2.3产地来源可信度······································3

3产品分析···············································3

3.1市场同类产品对比····································3

3.2提出产品销售方向及人群······························3

4产品销售渠道

4.1线下（实体店铺）·····································4

4.2线上（网址及APP）···································4

5产品优势···············································5

5.1产地物流可视化······································5

5.2产地环境可视化······································6

5.3产品适合人群推荐····································6

6线下员工培训···········································7

6.1员工健康程度可视····································7

6.2员工专业化培训······································7

7经营模式···············································8

8风险控制···············································8

9发展规划···············································9

果果即达

项目简介

果果即达是一款将大数据与云计算等技术运用于农业产品及实时物流信息的应用软件。针对果蔬产品运输速度、新鲜程度及产地真实度等问题，进而设计的一款基于移动端的APP软件、互联网网页及线下实体销售店铺。该软件灵活应用于文字识别、图像识别、健康系统、温湿度传感器、高德定位等新技术。帮助用户及买家通过文字输入等方式完成查找所需商品、商品物流实时运输、商品产地环境实时查看，高德定位测农作物的面积、查天气、物流等信息的有哪些信誉好的足球投注网站。果果即达是唯一聚焦果蔬产品及线上线下销售的一款产品。该产品可以满足客户需求、各类用户产品推荐等多方功能。旨在帮助农民群众高效便捷地完成农耕劳作，降低人力、财力、物力、时间等成本，从而达到农业可持续发展的目的。

2项目来源

2.1果蔬产品运输不够迅速

新鲜的果蔬表皮从表皮外覆盖的蜡质层可防止微生物侵入，使果蔬在相当长的—段时间内免遭微生物的侵染．当这层防护屏障受到机械损伤或昆虫的刺伤时，微生物便会从伤口侵入其内进行生长繁殖，使果蔬腐烂变质。这些微生物主要是霉菌、酵母菌和少数的细菌．霉菌或酵母菌首先在果蔬表皮损伤处，或由霉菌在表面有污染物粘附的部位生长繁殖，霉菌侵入果蔬组织后，细胞壁的纤维素首先被破坏，进一步分解细胞的果胶质、蛋白质．淀粉．有机酸．糖类等成为简单的物质，随后酵母菌和细菌开始大量生长繁殖．使果蔬内的营养物质进一步被分解，破坏。新鲜果蔬组织内的酶仍然活动，在贮藏期间．这些酶以及其他环境因素对微生物所造成的果蔬变质有一定的协同作用．

水果经微生物作用后外观上出现深色斑点．组织变软．变形．凹陷，井逐渐变成浆液状乃至水液状，产生各种不同的酸味．芳香味、酒味等不能食用。

水果与蔬菜中一般都含有大量的水分、碳水化合物、较丰富的维生素和一定量的蛋白质，水果的pH大多数在4．5以下。

2.2水果产品不够新鲜

2003年，Nero等人在《NephrolDialTransplant》发表文章总结了32例杨桃中毒患者的临床表现：其中顽固性呃逆最常见（占93.75%），其次为呕吐（68.7%），还有不同程度的意识障碍（65.7%），肢