韩国茶饮目标客户分析报告-外文版培训课件2024.6，temu.ppt

CONSUMERSBRANDS

Targetaudience:TeadrinkersinKorea

ConsumerInsightsreport

May2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered’’Tea’’tothemulti-pickquestion’’Whichofthesebeverageproductsdoyouconsumeregularly?’’.

ThereportoffersthereaderacomprehensiveoverviewofteadrinkersinKorea:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkteadrinkersinKorea(’’targetaudience’’)againsttheaverageKoreanconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingKorea)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofMay2024

TeadrinkersinKorea

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

13%ofteadrinkersareBabyBoomers.55%ofteadrinkersarefemale.Manyteadrinkershaveahighannual

householdincome.

37%ofteadrinkersliveinamegacitywithover5millioninhabitants.

Anhonestandrespectablelifeisarelativelyimportantaspectoflifetoteadrinkers.

Healthandfitnessarerelativelyprevalentinterestsofteadrinkers.