芬兰iOS系统目标客户分析报告-外文版培训课件2024.6，temu.ppt

CONSUMERSBRANDS

Targetaudience:iOSusersinFinland

ConsumerInsightsreport

June2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered’’iOS(Apple)’’tothesingle-pickquestion’’Whatoperatingsystemdoesyour(primarilyused)smartphonerunon?’’.

ThereportoffersthereaderacomprehensiveoverviewofiOSusersinFinland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkiOSusersinFinland(’’targetaudience’’)againsttheaverageFinnishconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingFinland)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

iOSusersinFinland

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

iOSuserstendtobeyounger,35%arepartofGenerationZ.

57%ofiOSusersarefemale.

ManyiOSusershaveahighannualhouseholdincome.

iOSusersaremorelikelytoliveincitiesandurbanareasthantheaverageconsumer.

SuccessandcareeradvancementarerelativelyimportanttoiOSusers.

Fashionandbeautyarerelativelyprev