可编辑文档：奥地利笔记本电脑用户分析报告：Microsoft微软-外文版培训课件2024.7，temu.pptx

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可编辑文档：奥地利笔记本电脑用户分析报告：Microsoft微软-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSLaptops:MicrosoftownersinAustriaConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofMicrosoftownersinAustria:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkMicrosoftownersinAustria(’’brandusers’’)againstAustrianlaptopownersingeneral(’’categoryusers’’),andtheoverallAustrianconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingAustria)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

MicrosoftistheeighthmostownedlaptopbrandinAustriawithHPinfirstplaceManagementsummary:brandusageandcompetitionTop10mostownedlaptopbrandsinAustriaHPLenovoAcer25%22%22%Apple/MacASUS20%11%Dell8%SamsungMicrosoftMedionToshiba6%4%3%2%4Notes:Whatbrandsarethelaptopsinyourhousehold?;MultiPick;Base:n=1,670laptopownersConsumerInsightsGlobalasofJune2024Sources:

ThecurrentshareoflaptopownersownedMicrosoftisfairlysimilartoQ1of2021Management