可编辑文档：奥地利拼车顺风车用户分析报告：FREE NOW-外文版培训课件2024.7，微信，支付宝.pptx

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2024-10-13 发布于广西
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可编辑文档：奥地利拼车顺风车用户分析报告：FREE NOW-外文版培训课件2024.7，微信，支付宝.pptx

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CONSUMERSBRANDSRidesharing:FREENOWusersinAustriaConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofFREENOWusersinAustria:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkFREENOWusersinAustria(’’brandusers’’)againstAustrianridesharingusersingeneral(’’categoryusers’’),andtheoverallAustrianconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingAustria)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Withausershareof15%,FREENOWisoneofthetop3ridesharingservicesinAustriaManagementsummary:brandusageandcompetitionTop10mostusedridesharingservicesinAustriaUberBolt57%34%FREENOW15%BlaBlaCar12%Greendrive5%5%Fahrgemeinschaft.deBesserMitfahren.deCarployee4%4%3%WienMobilHüpferummadum3%4Notes:Whichoftheseridesharing/ridehailingoronlinetaxiprovidershaveyouusedinthepast12months?’’;MultiPick;Base:n=392ridesharingusersSources:ConsumerIns